SEOMastery, a division of Netmastery Pty Limited, is a specialist SEO consultancy based in Sydney and servicing companies all around Australia.

SEO covers search engine optimisation techniques to ensure high position for natural searches on google.com
ninemsn.com.au and yahoo.com.au. Our techniques cover changes to within a website and the acquisition of relevant inbound links. SEO does not cover work on improving traffic via search engine sponsored links e.g. Google Adwords. See Netmastery work in Search engine Pay Per Click marketing here.

The SEOMastery 10 Step Seach Engine Optimisation Management Process involves:

1. Review of website, including current position for Google and other search engines
   
2. Review of website objectives and target markets. Inevitably, companies that approach us for SEO work actually require improvements in the success of the website in relation to site usability and lead conversion.
   
3. Keyword Analysis across full site. We DO NOT limit this to or 4 keywords or phrases. Typically 30 or more are required.
   
4. Strategy Plan for SEO; assessment of need for PPC campaign to support site objectives
   
5. "Emergency SEO work", typically involving changes to site content on home page and tags on other pages
   
6. Changes implemented across website, maintaining existing design, if desired by client. One in three clients require some change in design.
   
7. Assessment of number of inbound links for client website. Comparison with competition.
   
8. Continue monitoring of site position, with emphasis on Google
   
9. Continual link building, either carried out by SEOMastery or inhouse by client. Emphasis on links from relevant websites, both paid and unpaid.
   
10. Continue assessment of site traffic and lead conversion. Amend content, design, SEO strategies accordingly.